A Complete Guide to Your First Startup Pitch

November 14, 2022

Hooray! You've finally gotten off your feet and into your entrepreneur journey. The legwork has been done and you're starting to see traction. What's next? While it's viable to continue at a steady rate, you might be thinking about getting outside investors to accelerate the growth of your startup. This is a normal train of thought and you're not alone. What do you do next? Create a startup pitch deck of course!

If you've ever watched Shark Tank or Dragon's Den, you know what this is about. A pitch deck is a simple way to provide your elevator pitch about your offering. Explain it visually with hard hitting highlights for your customers. Sounds like a great idea?

If you answered yes, you'll need to figure out presentation software to use. There are a wide range of new apps readily available but the staples are PowerPoint (for Windows), Keynote (for iOs) or Google Slides (for web compatibility). There are no right or wrong answers here so take your pick. After that, you'll need to have a snazzy presentation design for your pitch deck.

Looking for presentation design, Mad Creative Beanstalk is here to save the day!

How to pitch your deck?

A detailed explanation is given on how to make your startup pitch by following these simple steps. These are not arranged in any particular order. The whole point of your pitch is to excite your investors. Rearrange them as you see fit to tell your story. Use supporting slides to better explain your talking points.

Introduce Yourself and Your Business 

Let them know how you came to this idea and who you are. Why are you qualified to provide this solution? Make sure to keep the introduction short. 

Tell them who's working on your team. If you have them with you, point them out or have the introduce themselves. Explain their roles and duties in the business. 

The Problem 

Sometimes the problem isn't going to be obvious. Explain it to your investors and help them empathize with you. Most founders have experienced the pain point and are fully aware of the problem. Talk about it along with other factors that motivated you to start a business and the changes you can bring. Be clear about it.

Specify Your Audience 

 Talk about the different advantages that your business or product can provide to your target audience. Your idea should appeal to your target audience and solve their problem. Provide your investors with the market size and how you'll reach your potential clients. Specify all the benefits that people can get from your business. 

Your Solution 

Give a detailed plan of how you will provide solutions. This usually comes right after the problem. Come up with constructive and strategic plans that aren't available in the market. A solution that can solve a problem faster, at scale or differently is definitely going to give you an edge. 

Your Offering

Give an overview of your product or service. This should be a detailed explanation of how it works. Let your investors take a peek behind the curtain and to know how your plans are for scaling the business. After all, great business ideas can grow exponentially without too much overhead. This is where you provide your unique selling point and how you differentiate yourself from your competitors.

Customer Validation

Every smart business will have a proof of concept. This is where you validate your idea with a small group of your target audience. This strategy helps you better understand your business before going all in. If there's a demand, there's good reason to have traction. Provide your investor with the information they need on your current customers. Show them case studies or revenue generated. Any supporting data on your current success will validate your business. 

When you have all these main talking points in your pitch, there's just no way that your investor will turn you down when you have a brilliant idea. All that's left is a great looking pitch deck. Presentation design can be made easy with Mad Creative Beanstalk. Having worked with 100s of startups on their pre-seed up to IPO investor decks, you know that you're in safe hands.

The pitch deck is only ever needed when you're ready to get funding. Understand where you are on your entrepreneur journey before jumping in on your pitch deck creation.

If you're thinking of getting one done right now and need someone to talk through your thoughts, get in touch and we'll do the rest. You deserve better presentations with Mad Creative Beanstalk.

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