Instagram has become an essential tool for businesses looking to build a strong brand presence. With over 1 billion monthly active users, the platform offers a wide range of opportunities to connect with potential customers and promote products and services. With so much competition, it's essential to stand out. One of the best ways to do this is by creating a cohesive aesthetic that aligns with your brand identity.
In this blog post, we'll be exploring the steps you can take to create an Instagram aesthetic that aligns with your brand identity. Gain a clear understanding of how to create an Instagram aesthetic that sets your brand apart and connects with your audience.
Creating a cohesive Instagram aesthetic starts with a clear understanding of your brand identity. Your brand identity is the unique combination of values, personality, and messaging that defines your brand and sets it apart from your competitors. It's essential to take the time to define and understand your brand identity before you begin creating content for Instagram.
This document should include information such as your brand's mission statement, target audience, values, and messaging. It should also include a visual representation of your brand, such as a color palette and typography. Having a clear and defined brand identity will help guide your content creation and ensure that your Instagram aesthetic aligns with your overall brand image.
By doing this, you’ll be able to identify the gap in the market and use your findings to position yourself differently. Look at their Instagram account and think about what they are doing well and what they are not. How can you differentiate yourself and stand out in the crowd?
Once you have a clear understanding of your brand identity, you can use this information to guide your Instagram content strategy.
Your color scheme and visual elements play a crucial role in creating a cohesive Instagram aesthetic. They help establish a consistent look and feel for your brand, making it easier for your audience to recognize and remember it. When choosing a color scheme and visual elements, it's essential to ensure that they align with your brand identity.
To choose a color scheme, consider the emotions and associations that you want to convey with your brand. For example, if your brand is focused on promoting a healthy lifestyle, you may want to use a color scheme that includes shades of green, which are associated with health and nature. In addition to your brand's primary color scheme, you may also want to choose a few accent colors that can be used to add depth and dimension to your Instagram aesthetic.
Visual elements, such as patterns, textures, and graphics, can also play an important role in creating a cohesive Instagram aesthetic. They can be used to add interest and personality to your images and help establish a unique visual style for your brand. When choosing visual elements, it's essential to ensure that they align with your brand identity and color scheme.
You can also use Instagram's editing tools to add a cohesive look and feel to your images. Instagram's filters, for example, can be used to add a consistent color scheme to your images. And Instagram's layout feature can be used to create a cohesive feed by arranging images in a particular pattern.
Curation is an essential aspect of creating a cohesive Instagram aesthetic. Your Instagram feed is essentially a visual representation of your brand, and it's essential to ensure that it is visually appealing and consistent. There are several ways to curate your Instagram feed to ensure a cohesive aesthetic:
Planning your content ahead of time is one of the best ways to ensure a consistent Instagram aesthetic. You can use a content calendar to schedule your posts and ensure that your content aligns with your overall Instagram aesthetic.
Using the same filter or set of filters for all your photos can help to create a consistent look and feel for your Instagram feed. This can be especially useful if you want to create a specific mood or tone for your brand.
A grid layout can be used to create a cohesive and visually pleasing Instagram feed. You can use a 3x3 or 4x4 grid layout to arrange your images in a consistent pattern.
Instagram's layout feature allows you to create a cohesive feed by arranging multiple images in a single post. This feature can be used to create a consistent and visually pleasing grid layout for your Instagram feed.
There are several planning tools available that allow you to preview your Instagram feed and ensure that it is visually appealing and consistent. These tools can be especially useful if you are managing multiple Instagram accounts.
Creating engaging content is essential for building a strong brand presence on Instagram. When creating content for your Instagram account, it's important to ensure that it aligns with your brand identity and Instagram aesthetic. Here are a few ideas for creating engaging Instagram content:
User-generated content can be an effective way to create engagement on your Instagram account. Encourage your audience to share photos and videos that align with your brand identity and Instagram aesthetic. You can also use user-generated content to create a sense of community around your brand.
Sharing behind-the-scenes content can be an effective way to create engagement and build a connection with your audience. You can share photos and videos of your team, your workspace, or the process of creating your products or services.
Creating visually appealing content is essential for building a strong brand presence on Instagram. Use high-quality images and videos that align with your brand identity and Instagram aesthetic.
Instagram offers several features that can be used to create engaging content. For example, you can use Instagram Stories to share short videos or images, Instagram Live to conduct Q&A sessions, IGTV for longer videos, and Instagram Reels for short videos.
Collaborating with influencers or other brands can be an effective way to create engagement and build a connection with your audience. You can collaborate on a campaign or create sponsored content together.
With the right strategy, you can create an Instagram aesthetic that helps you connect with your audience and build a strong brand presence on the platform. It's always a good idea to keep experimenting with different strategies and to learn from other brands to see what works and what doesn't. Remember, creating an Instagram aesthetic that resonates with your audience is an ongoing process, and you should always be open to making changes as per your audience's preferences.
If you’re looking for help on your Instagram or social media content, a design partner like Mad Creative Beanstalk will be a great addition to your team. Trusted by 100s of early-stage startups, we can deliver quality designs that your brand deserves at scale.