Working with the right design agency can help your business grow and reach new clients. You’ll have access to vetted experts that have a lot of industry experience. With their help, you can impress your customers, generate leads and also present your business in a more professional manner. Which does bring the question, how can you find the right creative agency? Here are some ideas to take into consideration.
Finding a good creative agency is all about understanding your needs, assessing what’s available on the market and what results you can obtain. With that in mind, here you have some of the things you want to focus on:
Ideally, you want to make sure that you interview at least 3 agencies. While an exceptional portfolio would be the first thing to look at, this is part is important. Taking time to compare between agencies with allow you to focus on value and excellence. Great work alone isn't going to be enough when the agency is not responsive to communication or can't grasp your ideas. While great design or a cheap price might be a big draw for you, hiring a creative agency that "gets" you is so much more important to your success.
Finding the right creative agency for you requires that you ask the right questions. Always ask direct questions that'll help you understand their processes and personality. Ideally, you want to ask them about their expertise and previous work. You also want to see some data to back up their claims. Are they speaking in industry terms or in everyday language? Do they understand the fundamentals of the required deliverables? On top of that, you also want to know if they outsource any of the work. Another great idea is to ask them about their creative process and how it works. It’s crucial to talk with them and see if they actually have time to work on your project or not.
Not sure what to ask? Here are a few generic questions we get asked all the time:
Once you find the right creative agency to work on your project, it’s very important to keep the partnership alive. Remember, it's a partnership. That means that it's the responsibility of both parties to make the relationship grow. Work closely with them, let them know your needs and try to assist as much as possible. Showing what you want and offering them ideas about your presentation design or the expected content helps a lot. You should also be open about when and how you must split any workload. That alone can make things well worth the effort.