Working with a graphic designer is an incredibly exciting process. From start to finish, your creative journey is going to be shaped by the art and graphics you and your designer are going to produce. However, finding the perfect design for your project will probably take a little work.
Every good graphic design journey features a few drafts and revisions, all designed to help capture the idea and mission of your brand. But knowing how to clearly communicate the changes you want made can be hard. It’s not quite as easy as saying “can we make this pop more?”
Understanding how to effectively give feedback on potential designs is key in making your graphic design partnership successful. In order to do that, it may be helpful for you to understand what role your feedback ultimately plays in your design process. Feedback is key not only to help you develop the project you’re looking for but also in developing the skills of the designer you’re working with. Every piece of feedback you offer brings both you and your designer a step closer towards achieving your ultimate goals.
Giving the right kind of feedback will streamline the design process and make expectations clearer between both you and your designer. One of the easiest ways to simplify your design revision process is to set one person in charge of major feedback and collect all feedback at once before sending it over for review. Avoid sending three or four emails with separate details, but instead provide a bulleted list of feedback with every point needed. This will make things simpler for both parties!
Another good piece of advice is to stick to describing potential issues, not solutions. It might be easy to fire off a list of changes (white text here, larger font there), but that stifles creativity and can come off as rude to your designer. Instead, try to outline the issues you’d like fixed (it’s hard to read this section, can we try some other solutions to increase readability?) and let your designer think of some new outcomes for you.
Regardless of whether you’re talented in graphic design or not, it might also be worth promoting the use of collaborative design tools in your feedback process. A collaborative platform lets you make tweaks and recommendations in live time as well as offer suggestions and collect feedback in one synchronous location. Being able to provide instant, collaborative feedback that builds on conversations between you and your designer is far more helpful than just saying things you want fixed.
The most important tool to improving your feedback is to be as descriptive as possible. Generic, nondescript feedback like “can this be more creative” or “I’ll know it when I see it” doesn’t do anything to help your designer get a better idea of what you’re looking for. If you have some samples, try to describe that content and use that as a starting point for the feedback you’re sharing.
Giving good feedback is a technique that can only benefit both you and your designer. Work together in an honest, streamlined, and straightforward way and use these tips to improve both your feedback and your overall design process!