How to Pitch Your Startup in 60-seconds

March 15, 2023

Starting a business is a difficult task. The most difficult challenge for a startup is capturing the attention of a venture capitalist in the little time available. Consider yourself on an elevator as a potential investor enters. Your heart begins to rush as you realize this is your one and only chance to make a solid first impression. You have 60 seconds to explain your concept, the problem that your startup solves, and how your solution differs from the competition.

This is known as an elevator pitch, which is a brief speech used to encourage others to care about your startup. To persuade the investor to request more information, you must present your case as persuasively as possible.

Preparing For Your Pitch

Identify Your Key Message

It's crucial to know exactly what you want to convey before you begin to write your pitch. What key point about your startup do you wish to make clear? This could be the issue your firm seeks to solve, the distinctive solution it provides, or the market opportunity you've discovered. As you create your pitch, be sure to keep this message in mind.

Tailor Your Pitch to Your Audience

Spend some time learning more about your audience before presenting your pitch. What are their names and interests? This will make it easier for you to cater your pitch to their particular requirements and issues.

When you present to a venture capitalist, for instance, he or she will probably be more concerned with your startup's potential for development and return on investment than with its social impact. However, if you are presenting to an impact investor, they might be more concerned with the business's social and environmental impacts.

Practice, Practice, Practice

The key to success is practicing your pitch. Practice your elevator speech in front of a mirror, your loved ones, and anybody else who will listen. To improve your pitch, get feedback on what works and what doesn't. Your pitch will sound more natural as you get more experience and become more at ease with it. Additionally, time yourself to ensure that your pitch fits within the allotted 60 seconds.

These are the essential components of pitch preparation. Prior to the actual presentation, it's crucial to prepare your essential message, tailor your pitch to your audience, and practice it multiple times.

Pitch Time

Start with the Hook (5-10 seconds)

You only have 60 seconds, so you need to make a good first impression. Start with a provocative statement that will draw the listener in and pique their interest. This could be a compelling statement, a startling fact, or a rhetorical question.

Clearly State the Problem Your Startup Solves (10-15 seconds)

Once you've got the audience's attention, briefly describe the issue your startup seeks to solve and why it matters.

Describe How Your Startup Addresses That Problem in A Unique Way (10-15 seconds)

Next, describe the distinctive method your startup resolves the issue. This is your opportunity to emphasize your product or service's competitive advantage.

Provide Evidence of Traction (if any) (2-5 seconds)

This is the opportunity to mention any traction your firm has, such as customers, revenue, or partnerships.

Clearly State Your Ask (5-10 seconds)

Whether you're asking for money, a partnership, or something else, be specific about what you want.

End With a Call-to-Action (5-10 seconds)

With a strong call to action, conclude your pitch. Invite the listener to get in touch with you for more details or to arrange a follow-up appointment.

It's crucial to remember that the timeframes listed above are only suggestions and could vary depending on your pitch. But it's crucial to stay within the allotted 60 seconds. Your pitch's duration will become more apparent to you as you practice, allowing you to make any necessary adjustments. Keep in mind that this is only a synopsis; the argument should be compelling and clear.

Wrapping Up

Recap the key aspects from your pitch, including the issue your firm seeks to solve, how it does so in a novel way, and any indications of traction. This is your opportunity to emphasize the importance of your startup. Preparation and practice are essential to an effective pitch. Follow this strategy while preparing for future pitches.

Making a strong conclusion to your presentation will help you make a lasting impact on your audience. It's an opportunity to emphasize the main points of your pitch and motivate your audience to act.

It can also be a good idea to prepare a simple one-pager or handout that can be shared with your potential investor after the pitch. If you need help firming up your pitch structure or design, Mad Creative Beanstalk can help. Trusted by 100s of early-stage startups, we have the experience and expertise to deliver winning pitch decks for your business.

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