How to Use Engaging Images for Your Blogs

March 2, 2023

Visual content is an essential component of modern online communication. From social media posts to blog articles, the use of images and other graphics helps to capture the attention of readers and convey information in a more engaging and memorable way. In fact, studies have shown that articles with relevant images get 94% more views than those without.

As a blogger, it is important to consider the role that images play in the overall user experience of your blog and strive to create visuals that are not only aesthetically pleasing, but also effective at conveying your message and enhancing the impact of your content.

In this post, we will provide tips on how to choose, create, and optimize images to make your blog more visually appealing and engaging.

Choosing The Right Images

When it comes to selecting images for your blog, there are a few key factors to consider to ensure that you are choosing visuals that will be effective at enhancing your content and engaging your audience.

Consider The Context and Purpose of The Image

The first step in choosing the right images is to think about the context in which they will be used and the purpose they serve. Will the image be used to illustrate a concept, set a mood, or tell a story? Different types of images will be more effective at achieving different goals, so it's important to choose images that align with the overall purpose of the blogpost.

Use High-Quality, Professional Images Whenever Possible

While it may be tempting to use free or low-quality images to save time and money, the reality is that poor quality images can have a negative impact on the perceived credibility and professionalism of your blog. Instead, aim to use high-quality, professional images that are clear and well-composed.

Choose Images That Are Visually Appealing and Relevant To The Content

In addition to being high quality, the images you choose should also be visually appealing and relevant to the content of the blog post. Avoid using generic or clichéd images, and try to choose images that will help to illustrate or reinforce the points you are making in the text.

Avoid Using Generic or Clichéd Images

As mentioned above, it's important to avoid using generic or clichéd images that have been overused and may not be memorable or effective at conveying your message. Instead, try to find unique or original images that will stand out and capture the attention of your audience.

Creating Original Images

In addition to choosing the right images, it can also be helpful to create your own original visuals to use on your blog. This can give you more control over the content and appearance of your images and help to establish a strong visual brand identity for your blog. Here are some tips for creating original images:

Use Free or Inexpensive Design Tools

There are many free or inexpensive design tools available online that can help you create custom graphics and infographics for your blog. Canva and Piktochart are two popular options that offer a wide range of templates, graphics, and design elements that you can use to create professional-looking visuals.

Experiment With Different Visual Elements

To make your images more eye-catching and memorable, try experimenting with different visual elements such as color, font, and composition. For example, you might try using bold, contrasting colors to draw attention to important points or using different font styles to create hierarchy and emphasis.

Create A Consistent Visual Style

Establishing a consistent visual style for your blog can help to establish a strong brand identity and make your content more cohesive and professional. Consider using a consistent color palette, font style, and design elements in all of your images to create a cohesive look and feel.

By following these tips and using the right design tools, you can create original, visually appealing images that will help to engage your audience and enhance the impact of your content.

Where to Find Great Images

There are many sources for finding images that you can use on your blog, including:

Stock photo websites: Stock photo websites offer a wide range of professional images that you can license and use on your blog. Some popular stock photo websites include Shutterstock, iStock, and Adobe Stock.

Creative Commons: Creative Commons is a non-profit organization that provides free licenses for creative works that you can use and share. You can search for Creative Commons-licensed images on websites like Flickr and Google Images.

Social media: Social media platforms like Instagram and Pinterest can be a great source of inspiration and images for your blog. Just be sure to get permission from the owner before using any images that you find on social media.

Your own photographs: Finally, don't forget about using your own photographs as images for your blog. If you have a high-quality camera and an eye for composition, you can take your own original photographs to use on your blog.

By using a combination of these sources, you should be able to find a wide range of images to use on your blog. Just be sure to follow any licensing or attribution requirements when using images from third-party sources.

Optimizing Images for The Web

Optimizing images for the web is an important step in ensuring that your visuals are displayed quickly and effectively on your blog. Here are some tips for optimizing images:

Use Appropriate File Types

Different file types are better suited for different types of images. For example, JPEG is a good choice for photographs because it supports a wide range of colors and can be compressed without a significant loss of quality. PNG is a good choice for graphics with transparent backgrounds because it supports transparency.

Properly Size Images

Large, high-resolution images can take longer to load, which can slow down your blog and discourage visitors. To reduce load times, it is important to size your images appropriately. You can use a tool like to compress images without sacrificing quality.

Use Descriptive, Keyword-Rich File Names

In addition to optimizing the size and file type of your images, it is also important to use descriptive, keyword-rich file names to improve search engine optimization (SEO). This will help search engines to understand the content of your images and improve the chances that they will be displayed in relevant search results.

By following these tips, you can ensure that your images are optimized for the web and will be displayed quickly and effectively on your blog.

In Conclusion

The use of visuals is an essential part of creating an engaging and effective blog. By choosing high-quality, relevant images and creating original graphics and infographics, you can enhance the impact of your content and improve the overall user experience of your blog.

Additionally, by optimizing your images for the web, you can ensure that they are displayed quickly and effectively, which can help to keep your readers engaged and coming back for more. By implementing these tips, you can create more engaging images for your blog and take your content to the next level.

If you need help sourcing or developing images for your blog posts, you’ll need a design partner like Mad Creative Beanstalk. Having a savvy marketing designer on your team helps you generate quality designs that your brand deserves.

Whatsapp icon