Branding is all about creating a unique and memorable image for your business. Visual elements play a crucial role in this process, and images are often the first thing that customers notice. Whether it's a product photo, a logo, or a social media post, the images you use to represent your brand have a big impact on how customers perceive your business.
With the abundance of stock images available online, it can be tempting to just grab a generic image and call it a day. Because of it’s convenient, stock images can cause some problems for your brand. The use of stock images can actually harm your brand's image in the long run.
Luckily, there is an alternative solution that can help you create a unique and memorable image for your business. In this blog post, we'll talk about the use of illustrations and the benefits they bring to your branding.
One of the biggest problems with stock images is that they are generic and overused. With so many businesses using stock images, it can be difficult for customers to remember your brand when they see a generic stock image that has been used by multiple other businesses. This makes it hard for customers to form an emotional connection with your brand and can lead to alack of brand loyalty.
Besides that, stock images may not accurately represent your brand's personality. Stock images are often created to appeal to a wide range of businesses. That means that they may not perfectly align with your brand's values and message. This can make it difficult for customers to understand what your business is about and can lead to a lack of brand authenticity.
Using illustrations as an alternative to stock images can help solve these problems. Illustrations are unique, flexible and can perfectly capture a brand's personality. By commissioning an illustration for your brand, you can create an image that is specifically tailored to your business. This makes it easier for customers to remember your brand and form an emotional connection with it.
With internet users the world over shouting from their rooftops about the need for brand to be authentic and the value of authenticity in today’s saturated marketplace, illustrations can help you stand out and improve brand authenticity. By working with an artist to create an illustration that accurately represents your brand's message and values, you can ensure that your brand's image is authentic and true to who you are as a business.
There are many examples of brands that have successfully used illustrations successfully in their branding. For example, Airbnb's iconic logo is an illustration of two people holding a heart, perfectly capturing the brand's message of creating a sense of belonging and connection.
Another example is Salesforce's illustrations which feature playful and simple illustrations that perfectly represents the ease and simplicity of the company's product.
The illustrations of Mailchimp are another great example, featuring a friendly and fun illustrations that appeal to the target audience.
By using illustrations in their branding, these brands have been able to stand out from their competitors and create a unique and memorable image for their business.
Commissioning an illustration for your brand can seem like adaunting task, but it doesn't have to be. The process of commissioning an illustration can be broken down into a few simple steps.
First, you'll need to find an artist that can create an illustration that perfectly captures your brand's personality. Look for an artist that specializes in the style of illustration that you're looking for and whose portfolio showcases work that aligns with your brand's message and values.
Once you've found the right artist, work with them to determine the style and message of the illustration. This is an important step as the illustration should accurately represent your brand's message and values.
Once the illustration is complete, it's time to incorporate it into your brand's visual identity. This can include using the illustration as a logo, incorporating it into marketing materials, and using it on your website and social media platforms.
Using illustrations in your branding can be a powerful tool for creating a unique and memorable image for your business. Illustrations are unique, flexible and perfectly capture a brand's personality, making it a great choice for companies that want to stand out. In today’s highly competitive marketplace, attention is the biggest currency. What are you doing to capture the attention of your audience? If you’re all out of ideas, this might just be the thing that makes the difference.
