Key Points to Remember When Designing a Winning Infographic

January 6, 2023

Simplicity should always be your goal, especially when explaining complex concepts. By simplifying your approach, you’re more likely to engage your audience and retain their attention. That's why interactive visuals can be useful. While they can be tricky to use, mastering them can easily help you achieve your goals. 

A step-by-step approach when creating your graphic design can improve the way you organize your information and increase the overall quality of your graphic design. By planning it out in advance, you make your infographic designs more organized. This also helps you better understand the concept and to lay it out in a better manner that can be easily grasped.

Whether you release visual content on your own or outsource your design work, there area few tips that ensure your infographic has the best impact. For instance, determining the destination of your content leads to the most best visual layout that matches the location you plan to use it. Using these tips will ensure your visual content has the best chance at getting noticed.

What Makes a Good Infographic?

Every successfully creative infographic share a few of these features. When you have all of them, you've got a winning infographic in your hands.

It is Organized 

Focusing on an ordered layout is a vital part of designing a good infographic. Without an organized design, you cannot clearly present important data and facts. Clarity should be the goal here.

Adding a structure to your content before turning it into an infographic will save you plenty of time. Plan out what you want to include in your infographic as is the case with any piece of content, your infographic involves sections that can be broken down to separate pieces, each holding information that expands on the piece itself. This allows information to be more impactful, and allows your eye to focus on a specific aspect of the graphic. The sections can also remove distracting elements. Eye control is important here because the focus should be on what you want them to see. That could be on a statistic, fact, or blurb.

In addition, you'll need to make some data truly eye-catching. This plays on hierarchy. The more important it is, the more these facts need to be highlighted. As an example, you can use font styles to grab attention. It can be bold text, underlined text, or even italics.

The best way to help navigation through your infographic will be with the use of directional elements. This helps readers focus on the storyline and pathway they need to follow. The flow of information will be easier to understand this way. Directional elements include arrows, lists, sections, diagrams and flowcharts. Graphical elements can also be used for directional purposes too.

Visual Storytelling

With attention spans getting shorter, scroll stopping designs are essential to any company's social media content or branded material. That's why visual storytelling is so important today, especially if your goal is to produce attention grabbing material. 

To add extra tools to your essential marketing toolbox, creating a powerful visual narrative is an effective strategy. It can be used online as well as off. Infographics are just as effective in promoting your brand offline as they are online.

When designing your infographic, it is important to see that the information you are conveying offers variety in how it is illustrated. Variety in image size, content or even design will hold attention throughout your presentation, so be sure to have a few in each category.

Social media moves really fast, and you have to make sure that the content on your website or social media is categorized so that navigation becomes easy for your audience.

Make It Easy to Understand

Always keep your target audience in mind and know that they're diverse. Some might be experts but others aren't. Your infographic needs to be easily understood by everyone, and it should be as simple as possible.

If you've been following this blog for some time, you know that we preach simplicity all the time. Besides making it easier to understand, simplicity also helps you figure out how to best use the limited real estate on your graphic. Packing too much information into one place can get confusing really quickly. Keeping readability high ensure that your content is scannable, understandable and shareable.

To Sum It Up

To make your material easier to access, it is best to keep it simple. People are not looking to memorize the actual information; they are looking to absorb information and remember what they need. Pick up what is most important and break it down into easily digestible pieces.

Need help creating an infographic that works? Let Mad Creative Beanstalk help you with that.

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