Use Graphics to Elevate Your PowerPoint Presentations

March 17, 2023

Visuals improve the effectiveness and engagement of a presentation significantly. It can be easier for your audience to comprehend and remember the information you are presenting if you include graphics in your PowerPoint slides to help reinforce your message.

In this post, we'll talk about how to use graphics to improve your PowerPoint presentations by selecting the right ones, making good use of them, and even making your own. You can improve your presentations' visual appeal and message delivery by using the advice in this article.

Choose Appropriate Graphics

It's crucial to choose graphics for your PowerPoint presentation that are relevant to the presentation's subject matter. It will be easier for your audience to understand and remember the information you are presenting and will help to reinforce your message.

Here are a few more pointers for selecting suitable graphics:

Use Simple Graphics

In general, it's best to use simple graphics that aren't overly complicated or cluttered. By doing this, you can keep your audience from becoming overwhelmed or distracted and maintain their attention on your message.

Use The Right Graphic Types

You can use a variety of graphics in a presentation, including charts, diagrams, pictures, and more. Select the graphic type that best fits the information you are presenting. The best option, for instance, might be a chart if you are presenting data. It might be more effective to use a diagram when describing a process.

Use High-Quality Graphics

Be sure to use graphics that are both clear and easy to see. Your audience may find it difficult to concentrate on your message if your graphics are pixelated or blurry.

Use Appropriate Colors

When selecting colors for your graphics, consider your brand and the presentation's overall tone. Avoid overusing vivid or bold colors because they can be jarring. Instead, choose a color scheme that enhances your message and contributes to a unified visual experience.

Use Graphics Effectively

It's crucial to use your PowerPoint presentation's graphics strategically after selecting the right ones in order to maximize their impact. Here are some pointers for using graphics in your presentation effectively:

Use A Clear and Consistent Layout

When adding graphics to your slides, be sure to use a layout that is both clear and consistent and simple for your audience to understand. This could entail employing a unified font and color scheme, logically aligning graphics and text, and utilizing white space to balance the overall design.

Utilize Animation to Give Your Graphics Life

Using animation can help give your graphics life and increase audience engagement. You could use animation, for instance, to gradually reveal each section of a diagram or chart or to demonstrate how something changes over time. Just make sure to use animation sparingly and in away that supports rather than detracts from your message.

Don't Overuse Graphics

While they can be a useful tool for increasing the engagement of your presentation, it's important not to use graphics excessively. Overwhelming amounts of graphics can dilute your message. Instead, only employ graphics when they significantly improve your presentation.

Use Graphics to Emphasize Key Points

In your presentation, use graphics to emphasize key points or takeaways. This will make it simpler for your audience to remember and help them focus on the most crucial information.

Use Graphic Elements to Add Visual Interest

You can also use graphic elements to add visual interest and break up long passages of text, such as lines, shapes, and images. This will keep your audience interested and improve the visual appeal of your slides.

When Can I Get Graphics Online?

There are many online sources where you can find graphics for use in your PowerPoint presentation. Here are a few options:

Free Stock Photo Websites

You can use free stock photos from a variety of websites in your presentation. Pexels, Unsplash, and Pixabay are a few well-liked choices. Although the primary imagery here are photos, most of them have a section for graphics and illustrations too. Just be sure to read the terms of use for each website, as some may have restrictions on how you can use the images or may demand that you credit the photographer.

Premium Stock Photo Websites

If you'd like to have access to a larger selection of high-quality images, you might want to use one of these. These websites typically charge a fee for each image, but they frequently provide a wider selection and better quality images than the options that are offered for free. Sites like Shutterstock, iStock, and Adobe Stock are some of the well-known premium stock photo providers.

Websites With Vector Graphics

If you require images like icons, logos, or illustrations, you can find a variety of vector images on sites like Vecteezy, Freepik, and Flaticon. These websites frequently provide both free and premium options, allowing you to pick the one that best suits your requirements and price range.

Create Your Own Graphics

You can design your own pictures, diagrams, and other graphics by using a program like Canva or Adobe Illustrator. This can be a great way to add more personality to your presentation and make sure your graphics are what you need them to be.

Remember to always respect copyright laws and properly attribute any graphics that you use from online sources.

How to Create Your Own Custom Graphics

A PowerPoint presentation can be made more distinctive and powerful by using custom graphics. Here are some pointers for designing unique graphics:

Use a Design Tool

Use a program like Canva to create custom graphics, including infographics, diagrams, and more. Canva is a user-friendly graphic design program. It's a fantastic choice if you don't have much design experience because it provides a huge selection of templates and design elements that you can use to produce graphics that look professional.

Hire A Designer

You can pay a designer to create unique graphics for you if you don't have the time or resources to do it yourself. This can be particularly useful if you require something more intricate or have particular design requirements.

Use Your Own Photos and Graphics

You can personalize your presentation by adding your own photos and graphics to your slides. Doing so will give your presentation a more distinctive feel. Use only images of the highest caliber that are pertinent to your presentation's content and make sense.

Best Practices for Using Graphics

Keep it Simple

It's crucial to maintain simplicity when creating custom graphics and to avoid including too many elements or complicating the design. By doing this, you can keep your audience from becoming overwhelmed or distracted and maintain their attention on your message.

Test Your Graphics

Make sure to test your custom graphics before including them in your presentation to make sure they look good and work as intended. This could entail presenting them to a small group of individuals and soliciting their feedback, or it could simply entail reviewing them yourself to make sure they effectively convey your message.

How to Include Graphics to Your PowerPoint Presentation?

Here are the steps for inserting graphics in PowerPoint:

- Open your PowerPoint presentation and navigate to the slide where you want to insert the graphic.

- Click on the "Insert" tab in the top menu.

- In the "Illustrations" group, click on the "Picture" button.

- A dialog box will appear. Navigate to the location on your computer where the graphic is saved, select it, and click "Insert."

The graphic will be inserted into your slide. You can then move it around and resize it as needed using the handles around the edges of the graphic.

If you want to format the graphic, you can right-click on it and select "Format Picture" from the menu. This will open the "Format Picture" pane on the right side of the screen, where you can change the appearance of the graphic, such as its fill, outline, and effects.

That's it! You can repeat these steps to insert additional graphics into your slides as needed.

Need Unique PowerPoint Designs & Graphics?

PowerPoint presentations can be improved by adding graphics to make them more interesting and effective at conveying your message. You can elevate your presentations and keep your audience interested by selecting the right graphics, utilizing them effectively, or even making your own graphics.

Just keep in mind to use graphics sparingly, to select high-quality graphics, and to use them in a way that strengthens rather than undermines your message. You can add graphics to PowerPoint presentations to make them more powerful and visually appealing by keeping these pointers in mind.

If you need help taking your presentations to the next level, you’ll need a design partner like Mad Creative Beanstalk. Trusted by 100s of early-stage startups and organizations, we can deliver quality designs you deserve at scale.

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