What Is an Infographic?

November 30, 2022

An infographic is one of the most popular types of visuals on the internet. But what is an infographic, exactly?

Primarily, an infographic is data visualization. This means that you take data - whether it's statistics, information, or just a story - and you display it in a way that is easy to understand. You can do this with charts, graphs, images, and even videos.

Infographics are a way to organize data and display it in a way that is visually appealing. They are a great way to grow your business and build brand awareness. They can also highlight what is important to your company.

But infographics are more than just pretty pictures. They are also a great way to get your content seen by more people. In fact, when done correctly, infographics can get up to 30 times more views than regular text-based content.

The Brief History of Infographics

The first infographics weren't exactly the earliest example we have of data visualizations. Print is a relatively new way for information to be stored and shared, which meant those doing the communicating were sharing information using the best way they knew at the time. Some through speech, others through plays and art. Philosophers were well known for sharing information through stories.

These philosophers created oral and written stories that included facts, accounts, and illustrations to help people speak about and understand what mattered most to them.

With the invention of the printing press, there was now a cheap, concentrated way to mass print all kinds of information, and people weren't so much worried about copyright and capitalism, but instead cared less about the visual component that the stories had to have.

By the end of the 19th century, the form of data becoming mass printed was maps. Before this, people thought data was only subject to people of higher education, whereas maps allowed the masses to see the world. As a result, a mere glance at maps was a way of learning everything there is to learn about the world around us (creating world discovery).

Types of Infographics

Other than presenting simple data, infographics are very versatile visual tools and present much more than just numbers on charts. They are a very handy and efficient way to present all the information in order to attract and interest the readers.

Some areas effective as informational web pages, but some go even one step further treating facts and figures as a thing of beauty. Images, illustrations, and data are combined to get a clear message. Here are a few types of infographics you can use:

- List infographics.

- Statistical infographics.

- How-to infographics.

- Timeline infographics.

- Comparison infographics.

- Map and location infographics.

- Flowchart infographics.

- Process description infographics.

Business Use Case of Infographics

Infographics, in their simplest definition, are information graphics. They are visual representations of data that convey information by graphing numbers, text, or other objects.

In this digital age, it is very hard to get your new business or products seen by many people. That's what a lot of entrepreneurs look for the best possible way to interpret and to share information with their customers. 

Infographics are one of the BEST tools to show your clients how your services, products, or business can benefit them. Chances are that your potential clients are doing various research online or offline to find ways of expanding their business or service. This gave rise to a need to have more and more information.

Infographics are very creative, logical, and simple when compared to written text.

Therefore, every business or entrepreneur should invest more time to their infographics. The second the infographics are ready, use them to get more attention or leads for your company, products or service.

What is more, the better quality this content is, the more valuable it is to your client. Want to make infographics to attract more customers? Keep these few points in mind:

- If you are making infographics for your company, influence is crucial. Making the images attractive will improve their impression on the audience.

- Be organized. Organize which infographics you are going to use in a file, in a folder and which ones are in the drafts.

- Have fun in making infographics.

Last Word on Infographics

The infographics themselves are easy to set up. Infographics are useful in virtually all industries and sectors. And, this is because the pattern presents data in a nice, graphical format that is easy to digest. You can create infographics yourself for free or hire a professional to do it for you. Whatever you plan to do, know that data visualization is essential to getting more attention. Need help with your own customized infographics? Let Mad Creative Beanstalk do the work for you.

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